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Last week, BAIC announced that it had signed a strategic cooperation framework agreement with the People's Government of Zhenjiang City in Nanjing, and the Beiqi Group East China Base has officially settled in Zhenjiang City, Jiangsu Province. It is reported that the project plans to invest a total of 15 billion yuan RMB. The construction of the base will be implemented in two phases. The total capacity planning for the two phases will exceed 300,000. After the production is completed, the annual sales revenue is expected to reach 50 billion yuan.
According to the agreement signed between BAIC and Zhenjiang City, the Beiqi Group's East China production base is located in Dantu District, Zhenjiang City, with a total planned investment of 15 billion yuan. The construction of the base will be implemented in two phases. The first phase will mainly produce SUVs, MPVs, and other models, with an annual production capacity of 150,000 vehicles. The products will be mainly used in the high-end consumer markets in East China and across the country; the second phase will be used to produce mid- to high-end passenger cars and new energy vehicles. Car engine and other core components. The total capacity planning for the two phases exceeds 300,000 units. After all production is completed, the annual sales revenue is expected to reach 50 billion yuan.
It is reported that Zhenjiang is an important port, industry and trade and scenic tourism city in the Yangtze River Delta region. It has a well-developed three-dimensional transportation network and a modern logistics transportation system. It is an important manufacturing base and energy base in the Yangtze River Delta. Zhenjiang is located in the core region of East China Yangtze River Delta with the most economic vitality in the country. There are more than 20 provincial cities and nearly 200 million people in the surrounding area of ​​300 kilometers. It is the most developed area in the domestic automobile consumption market. After years of development, Zhenjiang City has formed an automobile and parts industry with the auto parts industry as the mainstay, complete vehicles and special vehicles (refitted vehicles) as auxiliary, lamps, auto parts and other professional markets, and the scale of the industry has gradually grown. Continuous improving. At the same time, Zhenjiang City and its surrounding areas are rich in resources, many scientific research institutes, adequate supply of talents, and perfect supporting services, which are more suitable for the development of the automotive industry.
Beiqi said that according to the plan of Beijing Automotive Group Corporation, it will reach a scale of more than 3.5 million vehicles by the end of the “Twelfth Five-Year Plan†period, and in particular the sales of self-owned brand passenger vehicles will reach 500,000-700,000 units. The East China Base must be placed by Beiqi. I hope to play a bigger role. Looking further afield, the Yangtze River Delta is highly developed in economy and industry, has strong spending power, advanced concepts, solid policies, and rich capital. The space and potential for use are very large.
The analysis pointed out that in order to achieve this goal, BAIC has formulated a strategy of “connotative growth and extensional developmentâ€. Xu Heyi, who specializes in resource integration, has turned his eyes from Beijing’s headquarters to Beijing’s overseas and abroad, and has continued to make acquisitions and mergers and acquisitions. The company has completed the acquisition of Saab's core technology, established a southwestern base with Chongqing Yinxiang, and reorganized Guangzhou Baolong to establish a South China base. With Hunan Zhuzhou Base and Hebei Huanghua Base, it took only about four years, and BAIC Group's domestic presence has matured.