The new version of the "Automobile Brand Sales Management Implementation Measures" (hereinafter referred to as the "Measures") originally scheduled to be launched in January 2015 did not arrive as scheduled. The reporter learned from relevant industry associations that it is optimistic that the "Measures" are expected to be introduced in the first half of this year.

The delay of the "Measures" did not fall, so that the "American gauge car" once again fell into a cloud of doubt, many dealers have played a retreat. Some insiders said that the "Measures" are difficult to produce, but it is to change the "death penalty" of the US car to "death", and the future of the US car is still uncertain.

"blunt knife" principle

In fact, this is not the first time for the "Measures" to be cool. Since 2008, the news of the "Automobile Brand Sales Management Measures" has been continuously revised, but it has been "only heard that its voice is not seen."

In September 2014, the Ministry of Commerce organized relevant personnel to hold three symposiums to solicit opinions on the revised rules of the Measures. Subsequently, it was reported that the new "Measures" will be announced on the website of the Ministry of Commerce in December 2014. However, at the end of 2014, the Ministry of Commerce again publicly solicited opinions.

On December 18, 2014, it was the Ministry of Commerce's "Automobile Sales Management Measures (Draft for Comment)" to the Ministry of Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Environmental Protection, the Ministry of Communications and other eight ministries and commissions, the China Association of Automobile Manufacturers, the China Automobile Dealers Association, etc. The deadline for the five major associations to solicit opinions. At the time, some of the provisions and changes in the Measures were disclosed, and news of the implementation was expected to be announced in early 2015.

With the end of this consultation, the introduction of the "Measures" seems to be just around the corner. Among them, the regulations on American cars have made the parallel import car dealers very nervous.

“Do not sell vehicles that have been registered or used outside the country in the name of selling cars”. This sentence prohibits the “secondary sales” of parallel imported cars in the Chinese market, and the basics of “secondary sales” are all American cars. The share of US-standard cars in the market (according to the data of the Import Vehicle Working Committee of China Automobile Dealers Association, in 2013, China imported 83,800 parallel cars, of which US-based cars accounted for more than 50%), making this rule parallel. The "fatal blow" of the development of imported cars.

Many parallel import car dealers have negatively stated that “selling one day is a day”, and some dealers decided to suspend the business.

Just as the parties are ready to meet the policy of importing parallel cars, the "Measures" have once again been cool. What makes parallel import car dealers intolerable is that "the "Measures" have been delayed and dragged, like the "blunt knife cuts the meat", the spirit is enough to make people torment, not to mention the sale of parallel imported cars. Impact. At present, the company’s leaders are not allowed to mention this matter.” The staff of the marketing department of the five-party center of Babs told reporters.

Yan Jinghui, deputy general manager of the Beijing Beichen Asian Games Village Auto Trading Market Center, told the reporter that "the "Measures" are not introduced, and the other boots of the Trade and Industry Bureau have not been put on the ground. The original revised draft is actually not conducive to the entry of the US standard car. But in the final "Measures", there will be no such rule. No one knows it now. Now everyone is more entangled. If you enter the car, you are worried that the "Measures" will be banned after the introduction. If you don't enter the car, there is no car to sell. dilemma."

Su Hui, vice chairman of the China Automobile Distribution Association's Tangible Markets Branch, also said: "After many years of game between the parties, the introduction of the new "Measures" has entered a cycle of embarrassment, that is, the more revised, the more complicated the situation; the more complicated the situation, the more Hard to come out."

It is reported that the opinions of all parties have been delivered to the Ministry of Commerce. However, the Ministry of Commerce has been silent about the progress of the revision and the date of public announcement. Regarding the introduction of the "Measures", from the perspective of the discussion, the answer given by "related people" or "informed people" in December last year was "very soon", but now it is "going the process, there is no clear time", right The "Measures" are an explanation of the facts.

According to Su Hui’s prediction, the introduction of the Measures will be delayed at least until the middle of this year. “I will wait for two days to receive a new consultation draft, which means that I have not been able to come out recently. In the final stage, the parties Once again, it has to be put on hold, it may be out of the middle of the year, and it may be difficult to introduce this year."

Behind the "difficult"

The so-called city gate fires and pool fish. From the perspective of all parties, the "Measures" have not been able to land, and parallel import car dealers may become the "pool fish".

Yan Jinghui, deputy general manager of Beijing Beichen Asian Games Village Auto Trading Market Center, told reporters: "All parties expect that the "Measures" can be lifted to remove the restrictions on American cars, but in fact, there is not much hope. Because the "Measures" are not introduced, Not because of the American standard car."

"The main reason for the delay in the introduction of the "Measures" is the relationship between the manufacturers. The "Measures" actually restrict the strong aspects of the manufacturers, which will inevitably lead to a strong rebound of the manufacturers." Yan Jinghui said.

“When the internal meeting of the “Measures” was revised in the previous year, even representatives of the manufacturers slammed the door during the meeting.” A dealer representative who revised the management method of the automobile brand told the reporter.

That is to say, the interest game between the manufacturers has caused the "Measures" to be delayed, and the related policies for parallel imported cars have been pending. Of course, the relationship between manufacturers is not the only reason that affects the introduction of the Measures.

Luo Lei, secretary-general of China Automobile Dealers Association, told the media about the reasons for the suspension of the new "Measures" at the regular monthly information conference held in Asia on January 17. He only refused to answer the question. The footholds are: unequal manufacturer relations; inconsistency with the Anti-Monopoly Law; play a decisive role in market allocation of resources, and reduce administrative interventions by the government on market behavior.

Yan Jinghui analyzed: "The "Measures" are departmental regulations. The "Anti-Monopoly Law" is a national law and a superior law. The former needs to balance the interests of all parties in the industry, while the latter does not. The new "Measures" are likely to be stuck. At the same time, the "Measures" were formulated by the Ministry of Commerce, the National Development and Reform Commission and other power departments, and the formulators and implementers of the "Measures" were formed. There are also contradictions."

However, there is also a saying that the automobile as a special commodity, the Anti-Monopoly Law itself is not suitable for such goods, so there should be a concept of 'exemption' for car sales, which is an objective fact, and the world Many countries do the same. "Properly regulate the parallel imported car market, don't be 'one size fits all', and you can't just 'block' it."

"This (parallel imported car) market does need to be standardized. After all, there are more and more people engaged in business operations, and some improper operations will inevitably occur. However, as relevant government departments, they should also have an in-depth understanding. For example, a symposium can be held for distribution. Businesses understand the government's intentions, instead of pushing the "Measures" to the cusp of public opinion." Yan Jinghui said, "Otherwise it is likely to fall into the trap of having a policy under the policy."

"Redemption" in the Free Trade Zone?

When one door is closed, the other window will open.

Many people think that the "Notice on the Piloting of Parallel Imported Cars in the China (Shanghai) Pilot Free Trade Zone" issued by the Shanghai Municipal Commission of Commerce at the beginning of last month (hereinafter referred to as the "Notice") will be another opportunity for parallel imported cars.

On January 17, parallel import car dealers - Zhejiang Jiafunia Automobile and Shanghai Free Trade Zone first settled in the dealers of the huge automobile trading company, held a limited signing ceremony in Hangzhou, the models are parallel imports BMW X5 and X6. According to the staff of the sales department of Jiafonia, a total of 10 vehicles were prepared for the day and 6 vehicles were signed.

In the face of this market with a "bright future", many dealers have begun to flex their muscles and set out to deploy this field. Asia's largest auto dealer group, Yaxia Automobile, and Anhui Runnan Holdings Co., Ltd. reached an agreement to establish Shanghai Aachen International Trading Co., Ltd. in Shanghai Free Trade Zone to carry out parallel imported car business. The huge group established a parallel import area at the end of 2014, and began to officially sell the Middle East version of the BMW model at the beginning of the year.

Does this really mean another opportunity for parallel imported cars?

“The Shanghai Free Trade Zone is not a real loosening of parallel imported cars.” Yan Jinghui said, “The threshold is very high, and it can be said that its demonstration and symbolism are greater than the actual meaning.”

According to the requirements, dealers want to engage in parallel import business, and must meet several requirements: First, engaged in automobile sales business for more than 5 years, with the business performance of continuous profit for the last 3 years, the sales of automobiles in the previous financial year exceeded 400 million; , with maintenance, service, parts supply network and facilities in line with the scale of operation; again, good reputation, with procurement channels and automotive sales service industry experience.

“90% of dealers do not meet this standard in terms of sales.” The person in charge of the Parallel Import and Display Trading Center of the Shanghai Pilot Free Trade Zone said.

“The requirements for the Shanghai Free Trade Zone to target enterprises are very high, and it takes time to apply for a license, so it is temporarily impossible to import cars from this port.” Zhong Zhong, the manager of the Sino-German Automobile Sales Division, told the reporter. This means that the Shanghai Free Trade Zone will not become a “redeemer” for parallel imported cars.

With the advancement of policy reforms, parallel imported cars have stood on the cusp of public opinion. The more they are tossed according to the status quo, the more problems they cause. Cui Dongshu is worried that after the tossing, the enthusiasm of the group will gradually decline, and the parallel imported cars will return to the gray area.

"From another perspective, the purpose of engaging in parallel import vehicle management is to obtain a policy opportunity to obtain relatively more price difference or interest. They hope to form their own small interest circle, which is a game of interest. The difficulty is self-evident." Cui Dongshu added.

If you read through the Notice, you will find that the sixth article clearly states that it is not allowed to import old cars and illegally modified cars. According to the relevant laws of the United States, vehicles must be registered locally if they want to export. In a narrow sense, if a vehicle has been registered, it may be judged as an "old car." This coincides with the "Measures" on the regulation of American cars.

Although the "Measures" have not yet been introduced, many parallel import car dealers have already played a retreat.

"At present, the US standard car is still selling, but for the time being, it will not consider a large number of imports, and it is afraid that it will be implicated as a 'used car'." Zhong said, "You have to wait and see for a while."

Manager of Tianjin Hongyun Jiaye Automobile Sales Co., Ltd. also told the reporter that before the "Measures" did not come out, the company would not stop importing American-standard cars, but the inventory would drop appropriately.

The US car is still uncertain.

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