In 2013, as the first year of the company, the sales volume of the machinery industry was obviously better than that of 2012. At the same time, it also laid a foundation for the recovery of 2014. So, in which direction should construction machinery go in 2014?

Haze and haze warning construction machinery to take energy saving and environmental protection road

Since the large-scale smog erupted at the beginning of this year, the topic of environmental protection has become a hot topic throughout the year. The pollutants in the air are largely from coal-fired power plants and automobile exhaust. This has attracted the attention of Chinese leaders. On August 11, the State Council issued the "State Council's Opinions on Accelerating the Development of Energy-saving and Environmental Protection Industries" (hereinafter referred to as "opinions"), which proposed plans for the development of China's energy-saving and environmental protection industries.

Therefore, in the future for a long time, energy conservation and environmental protection will become the top priority of social development. As a major industry for energy use, construction machinery should also comply with social development requirements and develop more energy-saving and emission-reducing products to meet more needs. It is reported that the energy saving and environmental protection industry will have an output value of more than 4.5 trillion yuan in the future. According to the “Opinions”, the level of remanufacturing technology and equipment will be significantly improved in the future. The state will focus on supporting the establishment of 10-15 national remanufacturing industry clusters and a number of major demonstration projects, and greatly increase the equipment based on surface engineering technology. Application rate.

Urbanization construction opens green light for construction machinery

From December 12 to 13, 2013, the central urbanization work conference was held in Beijing and the “National New Urbanization Plan” was discussed. The relevant departments will make changes according to the discussion of the meeting. Xu Shaoshi, director of the National Development and Reform Commission, said that he will step up the revision and improvement of the country's new urbanization plan and strive to release it as soon as possible. According to the estimation of the National Development Bank, the capital demand for investment and financing of urbanization in China will reach 25 trillion yuan in the next three years. However, the task of urbanization that has already been proposed by the Central Government includes the establishment of a multi-element sustainable fund guarantee mechanism.

The nationwide urbanization construction has provided continuous momentum for the development of the construction machinery industry. In the long run, the construction machinery industry is still a prosperous industry, and the rapid development of infrastructure caused by urbanization has made China's construction machinery industry at least 10 years of development. With the successful implementation of the policy, the future infrastructure construction will develop rapidly in the tide of urbanization, and the construction machinery industry will directly benefit.

Extending Overseas Markets to Overcome Overcapacity in Construction Machinery Industry

At this year's Global Construction Machinery Industry Conference 2013, Zhan Chunxin, chairman of Zoomlion, once pointed out that the construction machinery industry in China is still seeing excess production capacity globally. In the Chinese market, when the domestic GDP is below double digits, the industry The overcapacity is serious. From the past few years, the development speed of the construction machinery industry in China is probably about twice as fast as the GDP growth rate. If the GDP growth rate is between 7% and 8% in the future, the growth rate of the industry will be around 15%. The expansion of overseas markets has become an important means of resolving excess capacity in the construction machinery industry.

The economist Tang Min believes that Chinese enterprises have already been able to go abroad on a larger scale and that the world market is in urgent need of funds, especially in developing countries. The Chinese government should formulate better policies to help and encourage enterprises to go out and stimulate the demand for construction machinery. .