"Otto said: Do not bully me, my brother is Audi." --- This joke, I believe many people know. Not long ago, the reporter saw its modified version: A small Alto car was affixed with Audi's “four-ring†logo, and marked the following line: “When I grow up, it is Audiâ€.
Nowadays, with the development of personalized cars, it is not uncommon for cars to be replaced. “Lingshuai†is replaced by “Mitsubishiâ€, “Xiali†is replaced by “Toyotaâ€, and “Geely†is replaced by “Benzâ€. Is there any rule for this transition? How is the attitude of the owner of the vehicle changed? Does this practice violate the laws and regulations? These are questions that reporters want to answer.
"Daxing" logo should have everything Yongda company's marketing department of Mr. Hu told reporters that the company's car dealership is not free to sell car logo. If your car is old or stolen, drive it to the store. The clerk will contact the car manufacturer to order the car's logo for the owner. Each price is generally a few hundred dollars.
"However," Mr. Hu also said, "In the auto parts store and in the auto beauty salon, various kinds of imitation logos can be seen everywhere, and many of the logos are very cheap."
In an auto shop on Weihai Road, reporters saw these “Daxing†logos. The owner told the reporter: “The landmarks here range from a dozen to five or six hundred dollars, depending on what you want.†The reporter saw a variety of labeling and erection marks on the counter: Toyota, Nissan, Lexus, Mercedes, BMW, Volvo... have plastic materials, but also iron. Although the store is a bit dim, they reflect gold and silver luster. The owner pointed to the BMW logo and said, “This is for 35 yuan.†Then came up with a Toyota landmark and asked: “This 65 yuan, do you want? The Toyota logo sells particularly well.â€
“The majority of people buy back what they use? Is it a change?†“The vehicle mark cannot be changed. It is illegal.†The owner responded very simply. “But we don’t care what anyone else does. There are a lot of people who replace the Chinese car's logo with imported ones. Shanghai is not much." "How many people come to buy each day?" "How can this be said? Sometimes ten people a day, sometimes one No!†the shop owner saw the reporter “Light says no practice†and it was annoying. In the end, in order to prove that he would not “illegalâ€, the reporter bought a miniature Toyota logo and used it as “decorationâ€.
Change Marker Type Search
â— Type one: let the horse "blood" more pure in the auto parts store, the reporter found that the Japanese car standard is the most popular, Toyota, Mitsubishi seems to have become the "brand change" of choice. In response, Mr. Zhang, editor of "Celebrity Cars," explained: "This is because most of the vehicle changes are not arbitrary. Because Japanese manufacturers do not allow, some joint-venture domestic cars still carry the logo of domestic manufacturers. For the owner of the vehicle, these models all use the same design platform or even the same production line as a certain model of the original imported brand. For example, the original models of the Southeast Optimus were Mitsubishi L ioncel, the prototypes of the Tianjin Jacobs and Javits were respectively Toyota E cho. And Yaris. So they feel a bit 'deficient.' In order for the horse's 'descent' to be more pure, Toyota and Mitsubishi are not surprising as their favorite vehicle."
"After the production of China and BMW on the same line, some Chinese owners have replaced the BMW logo. This is also the reason."
â— Type 2: "If it is true that it is true or false" "There is another situation where some domestic cars are similar to foreign models." Mr. Zhang said, "Such as Great Wall Saif and Toyota Overbearing, Chery QQ and General S Park, Looking a little further, it is difficult to distinguish them all at once, so many people have played 'false or false'. Some time ago, Saif almost became the most remodeled model, after all, It is really worthwhile to replace a 80,000 yuan SUV with a Toyota SUV worth more than 400,000 yuan."
◠Type 3: Love the car to drive the evil door Listen to Mr. Zhang. There is a “BMW fan†who bought a Chery QQ because his wallet didn’t work. Immediately, he took all the QQ logos of the new car and replaced it with BMW. In order to be thorough, the four-wheel center logo was also affixed to the BMW logo. It's ridiculous on the road.
â— Type 4: The transformation of the car is just for fun. There are many fashionable young people who like to carry out various transformations of the car, and some even change the car to an unrecognisable position, including of course the car standard. "I have seen a P OLO with tails and large enclosures. The logo has been replaced with 'Fuji'. The parts of the car have not been connected. It is purely for fun." Mr. Zhang smiled and told reporters.
Although the company’s reputation as a small company is a big deal, it can touch the nerves of car manufacturers. Is not Toyota and Geely's lawsuit a case? One of the reasons for Toyota's prosecution is that the graphic trademarks used by Geely-Japan Automotive and the Toyota Motor Trademark-like behavior constitute trademark infringement. Therefore, it is not difficult to understand that the "Mitsubishi" Beijing Office, which was the most frequently traded vehicle, was dissatisfied with the popularity of its own car standard. The office had written four answers to this question:
â— The Mitsubishi brand has been registered with the Trademark Office of the State Administration for Industry and Commerce. We do not authorize Hafei Motors or Southeast Motors and its distributors to use the Mitsubishi trademark. At present, the only authorized Beijing Jeep Motors Co., Ltd. in China to produce our products and use the Mitsubishi trademark on the products.
◠The phenomenon of “changing the standard car†has damaged the brand image of our company and domestic manufacturers, misled consumers, and was adversely affecting the healthy development of the market.
â— Our company will cooperate with relevant cooperation manufacturers, and actively cooperate with relevant government departments to stop such unfair behavior.
â— The relevant functional departments of the government should strengthen the standardization and supervision of the automobile sales market and effectively protect the legitimate rights and interests of manufacturers and consumers.
If the owner of the vehicle does not violate the law but must correct it, then is it illegal to produce or sell another person's "brand name" trademark without the permission of the trademark registrant? Is it illegal for a car owner to use someone else's “car†trademark on his own car?
Officials in the industrial and commercial department told reporters that without the permission of the trademark registrant, the unauthorized production and sale of another person's "car" trademark violated the relevant provisions of the "Trademark Law" and constituted trademark infringement.
The industry and commerce departments regulate market operations in accordance with the law. Owners, as the ultimate consumers, use their own “car†trademarks on their own vehicles. This is not appropriate, but the industry and commerce departments cannot pursue their tort liability based on their functions.
The vehicle management department said that each year's car inspection will not allow these "cars" that change the car's logo, and let them restore their original features.
A traffic police also pointed out to reporters that another hazard of rebranding: If this type of car has a traffic accident, it is easy to mislead witnesses to identify the model, and the relevant authorities should promptly manage it and stop it.
How to make "brand change" disappear
Car standard is a carrier of corporate culture. The land is a place where many historical hardships and technological changes have been brought together. Fans love the car's logo, which is reasonable. It is not difficult to understand that it is like a Daxing brand in a clothing store. Today, auto parts stores have also sold Daxing car labels.
In a time when narrow nationalism is no longer prevalent, we don’t have to blame those owners for “being foreignâ€, but automotive manufacturing is a pillar of national industry. Placing foreign cars on Chinese-made cars is enough to cause the provincial police. Especially the Japanese cars, their logo has become the first choice for "brand change." I would like to ask, when the standard of Korean cars is also entered into their "eyes", what position will the Chinese car's logo be in?
It takes only a few months to eliminate counterfeit vehicles through law enforcement. Only by raising the level of domestically-made cars, so that the domestic car standards are "hot" is fundamental.