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In 2005, the domestic light truck market still maintained a stable growth trend. As of the end of 2005, the cumulative production and sales volume of light trucks was 850,102 units and 853,624 units, which represented an increase of 11.33% and 11.41% year-on-year, respectively. The growth rate was far higher than that of medium- and heavy-duty trucks in the truck market. At the same time, the production and sales ratio reached 100.41%, and its contribution to the industry was also significant. Less than a car.
Light truck companies' market concentration increased slightly
In 2005, the market concentration of light truck sales in the top five companies increased by 0.35%; the market concentration of the top eight companies was 78.9%, a year-on-year decrease of 1.45%. From the data point of view, due to the constant participation of former agricultural vehicle companies, the market concentration of light trucks is further decentralized, but the market concentration of mainstream light truck manufacturers is still rising.
Beiqi Futian's 2005 young card sales volume was 274,575 units, an increase of 1.25% year-on-year; the market share was 32.17%, a year-on-year decrease of 3.23%. At present, the main products of the market are the era series (including the era of the small card, the era pilot) and the Olympic bell series. Among them, the wheelbase of the era of small card star product is basically 2400mm/2600mm, equipped with 480 and 485 engines. Because the configuration is relatively simple, compared with similar products in the market, the price is cheaper. It has become the first choice of products for upgrading agricultural vehicles. It has long contributed to the market of Futian. The wheelbase is basically 3200mm, equipped with 490 and 4100 engines. The era of navigation and the AoLing series are the other two leading products of Beiqi Foton, which has contributed to the improvement of Beiqi Foton's corporate image and products. In particular, the recently launched Ao Ling series (including Ao Ling Chao and MRT I/II) have formed a certain impact on the “high-end light truck†product market defined in the industry. In general, in recent years, Beiqi Foton has been declining year by year due to competition from similar products in the industry, but its market share of construction vehicle products is constantly rising, and it provides strong support for the consolidation of its industry position. .
The cumulative sales volume of Dongfeng’s 2005 young cards was 82,152, an increase of 49.78% year-on-year; the market share was 9.62%, an increase of 2.31% year-on-year. Judging from the product sales data, Dongfeng’s 2005 light-bulb products have grown in an all-round way. The accumulated sales volume of Dongfeng Rich Card (wheelbase 2800mm) increased by nearly 160% year-on-year, and that of Xiaobawang/Kinggang (wheelbase 3000~3300mm) increased by 55% year-on-year. The Dolika series (Ruiba and Kangba, wheelbase 4150~ 4700mm) also achieved good growth. Overall, the "Dongfeng Duolika" and "Dongfeng Xiaobawang" series are still the leading products of Dongfeng shares and have obvious advantages in the market.
Anhui Jianghuai 2005 sales of young cards reached 81,953 units, an increase of 21.20% year-on-year; the market share was 9.60%, an increase of 0.78% year-on-year. The product spectrum of Jianghuai Company is relatively wide. The product range from 0.5 to 4 tons is basically the same as the product layout of Dongfeng Group. Among them, the Kangling/Xiaowei series and the Jianghuai Junma series have developed rapidly and have shown overall growth. In recent years, the brand awareness of Anhui Jianghuai Light Trucks has rapidly increased, and its sales volume has also grown rapidly. Currently, it has already secured the top three positions in the industry.
2005 young card market main operating characteristics
———The export momentum is relatively strong. Following the increase in exports of China's light truck products by 120% in 2004, domestic exports reached 77,300 units in 2005, an increase of 83.7%, which became a major highlight of China's light truck market in 2005. At present, China's light truck products are mainly exported to markets in Southeast Asia, the Middle East, North Africa, South America, Russia, and the former Soviet Union. The Western European and North American markets are still under development.
———The price of the main light truck products has obvious displacement. Compared with a few years ago, the price bands of domestic light truck products have undergone a marked change: For example, the leading price band for products below 1 ton has been converted from the previous 23,000 to 27,000 yuan to 29,000 to 36,000 yuan; 1.5 The leading price band of ton-class products has been transformed from 27,000 to 37,000 yuan to 37,000 to 49,000 yuan; the average selling price of the main products in the market currently exceeds 40,000 yuan (the average selling price of the main products in the market was 33,000 to 37,000 yuan in 2003 between). This change shows that China's light-card market consumption has begun to mature, users have purchased products not only as production materials to use, more concerned about the appearance of the product, comfort and safety; and with the increase in user income levels, this The degree of concern has also become more apparent. For manufacturers, whether they can increase investment in products will determine the influence of their products in the market to some extent.
--- Policy factors have a greater impact on the light market. The light truck market has historically been vulnerable to the influence of policies and regulations. In particular, changes in emissions, overhauls, inspections, new laws, and catalog management policies have affected companies' market conditions to varying degrees. On the whole, due to the implementation of the above-mentioned series of laws and regulations, the existing chronic diseases such as "large-tonnage, small-scale," "deck" and other market rules have been contained to a certain extent, and the survival space of low-standard products is getting smaller and smaller. The target market develops in a more standard direction.
———The combination of four-wheeled agricultural vehicles and light trucks began to accelerate. Some of the provisions in the “Automobile Industry Development Policy†and the “Road Traffic Safety Law†have had an important impact on the direction of development of the four-wheeled agricultural transport vehicle. Although the new policy is a four-wheeled agricultural vehicle, it has been renamed. "Low-speed trucks" but at the same time redefining its use environment and product standards. Under the direct influence of the new policy, the special preferential policies for the original four-wheeled agricultural vehicles will gradually disappear. In order to survive, four-wheeled agricultural vehicle companies will adopt various methods to accelerate entry into the light truck sector. At the same time, the acceleration of the process of urbanization in rural areas has also led to more and more obvious drivers for the light-duty truck market. In terms of the market, potential users of agricultural vehicles have turned to buy light-duty trucks, while the relative growth in the light-duty truck market and the shrinking of the agricultural vehicle market have also been observed. Also verify this.
--- Influenced by the limited profit space, the market competition in the light truck industry will tend to be rational. At present, the price and profitability of light trucks in domestic automobile market segmentation models are already very low. In 2005, under the background of rising prices of raw materials such as steel and rubber, and crude oil prices, companies did not go through a simple price competition route. The enormous pressure of rising costs and further shrinking profitable space will prompt companies to reach a certain level of consensus on prices. . In the product mix, product quality, distribution network and services, etc., spared no effort to replace the irrational price war, this will give users better products and services, and it represents the market for the industry and the enterprise. The rational return of competition.
--- The growing maturity of the light-card market and consumer psychology has driven the demand for medium and high-end products. Although economic products still occupy the mainstream status at present, the market demand for medium-to-high-end products has begun to increase year by year, and the so-called high-end products are no longer the situation in which Qingling and Jiangling compete with each other. Enterprises like Futian, Dongfeng and Jianghuai have joined. It has already led to the formation of a diversified competitive landscape in this market, and the focus of corporate competition has begun to tilt toward the high-end sector. In addition, the user’s concept of consumption began to change. Previously, the user’s purchase of a car was merely a purely means of production. Now a considerable number of users (especially users of vehicle updates) have begun to pay more attention to the aesthetics and comfort of the product. Sex and the security of use and so on. In the long run, this part of the consumer concept of consumption and consumption levels will inevitably drive the demand for medium and high-end products, and the light truck manufacturers will regard the high-end product market as a battleground for the sake of enhancing corporate image and product revenue.
Major factors affecting the light truck market in 2005
———GB1589-2004 "Outline dimensions, axle loads and quality limits for road vehicles" promulgated and implemented by the State. Due to historical continuation, users have always favored low-tonnage products because of cost-saving considerations. However, the introduction of this policy strictly stipulates relevant tonnage requirements for vehicles on the market, which has increased the tonnage of most products currently on the market. Corresponding vehicle usage costs have also risen, which has constrained the market demand for trucks including the light cargo market in the short term.
——— GB7258-2004 "Motor Vehicle Operating Safety Technical Conditions". According to the standards of the new regulations, at present, most of the domestic light-duty co-pilots can only take one person. In a short period of time, there is a certain influence on the light-card users' travel mode and riding habits.
— Since 2004, international crude oil prices have continued to rise, domestic oil prices have also continued to increase, and oil shortages in some areas have increased the tangible use costs of users. Fuel consumption will become a major factor for users to purchase vehicles. .
———The problem of environmental protection has affected the sales in some regions. In 2005, the EU II environmental protection policy has not yet been implemented throughout the country, and most regions still allow sales of Euro I vehicles. In addition, the main subdivisions of light trucks with sub-tons of microcards and small cards are N1 vehicles and currently allow natural inspiration.
2006 Young Card Market Will Stable
The development of light trucks is closely related to the economic development of China. As China's market economy further deepens, the development of urban economy drives the common development of urban and rural areas in China. The urbanization activities of society are getting higher and higher, and the city needs logistics cooperation. The degree is also getting higher and higher. Due to the fact that LTL transport capacity in the city is closely related to the economic activities around the city, the demand for light truck users will continue to exist in the context of the continued growth of China’s GDP and national cargo turnover for a period of time; at the same time, the steady improvement of agricultural development The three industries and the private economy will continue to develop steadily, and light trucks will increasingly assume more important roles in the entire logistics transportation and transportation.
On the whole, after years of rapid development, China's light truck market has been fairly stable. The major changes may lie in changes in the rankings of several major manufacturers and the internal integration within the industry. It is expected that in the coming years, the development of China's light truck market will enter a stable stage. Although the increase will continue to slow down, the total market demand will increase further.